Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now I spent half the day today at a little conference called Boyd & Beyond. The conference was held on the Marine Base in Quantico, Virginia. The goal of the conference is to bring together a group of people who think deeply—and apply—the work of a relatively obscure Air Force Colonel, John Boyd.Tackling who John Boyd was, his life’s work, and why he is so important to the Marines and not the Air Force is too much to tackle here. More still, it’s only necessary to know that John Boyd is the American Sun-Tzu.Boyd was a tremendous, one-of-a-kind thinker. He made a ton of great observations, but the one that was repeated a number of times today bears repeating here: People, ideas, and technology—in that order. Boyd loved all three, but his bias was that people are what win wars. Ideas are what allow you to cope with a changing environment, to adapt and overcome. And technology should serve the first two—not the other way around.If you are going to win in the great game of sales, there is no more important than your people. People are more important than the sales process you choose. They are more important than any methodology you install. And they’re exceedingly more important than any technology you employ. Sales organizations—and businesses more generally—would do well to listen to Boyd here.After people come ideas like your strategy, your sales process, your sales methodologies, and your value proposition. One of my favorite quotes from the other American Sun-Tzu—Mike Tyson—is this: “Everyone has a plan until he gets punched in the face.” Your ideas are going to need to change. You are going to get punched in the face as you compete. When you do, you need to notice what’s working and what’s not working. If you and your people use your initiative and imagination, you can come up with new ideas. You find a way to win in a rapidly changing environment.Because of the wonderful capabilities technology enables, we have become too enamored with technology. Because we can sometimes produce some pretty staggering results, we fall into the trap that Boyd warned against, putting technology first. The best technology in the hands of a poor salesperson won’t improve their sales results. The best ideas won’t either. People come first.You have to hire the best people you can find. You have to teach them, train them, coach them, and develop them. And once you have done so, you have to empower and enable them to use their imagination and initiative to make a difference for you and your clients. Your results start and end with people.QuestionsWhat is your most important asset for producing results?What is that gives you an advantage? What allows you to win?When you lose, what is the source of that loss?How do you get better at getting better? How do you get better faster?
Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now So, you say you would do anything to succeed, anything to have that level of success? But would you really do anything?Would you set your alarm clock to wake you an hour and half earlier each morning and rise without hitting the snooze button? Does your mission motivate you to start?Would you turn off the television and the radio? Maybe you would. But would you close the browser for 4-hour blocks at a time? Would you set down the smart phone? Would you disconnect?Would you use that time to work on the biggest projects in your life, the ones that will bring you the results you say want?Would you set down the self-limiting beliefs that you’ve carried around like so much old, beat up luggage? Would you drop the scarcity mindset that makes you fearful? Would you stop believing that you are in any way a victim and instead take 100% responsibility for your life and your results? Would you kill the inner critic?You say you would do anything, but would you really do the work? Would you grind away morning, noon, and night? Would you trade your favorite past time for the grind? Would you give yourself over to the work?Would you keep at it when any progress you made was imperceptible to the human eye—even yours? Would you keep at even when you’re failing? Would you continue on when your friends and family tell your crazy for doing so?Would you make the calls? Would you make the ask? Would you push publish?Would you pay the price?Everything has its price. It’s likely you know what that price is. The people who get what they want, those who succeed, would do anything.
Software programs generate reports that provide leaders and managers with the metrics they need to run their business. Customer Relationship Management software tracks activity, opportunity funnels, client interactions, and sales.These tools are powerful when used well. But used incorrectly, they can produce an unwanted and unexpected outcome: the loss of accountability.The Difference in Reports and ReportingReports are a record of something that has already occurred. They allow you to review data, find trends, identify gaps, and make decisions. All of these things are important.Reporting is different from reports. When someone you lead has to “report to you,” they are responsible for verbally providing you with information. This is different from you looking at you reports you generate.“But wait,” you say, “isn’t it a waste of time to have one of the people I lead walk me through their activity and outcomes when I can very easily pull up a dashboard and see how they’re doing?” The answer is, “No. It is not better. It is dangerous.”When the person reporting has to access their information themselves, identify areas where they need improvement, and make decisions about what they need to next, they are reviewing their own performance. When they report it to you, you are holding them accountable. When you review the data and the person you lead doesn’t have to report to you, you are eliminating that accountability.Hiding In Plain SightThere are leaders and managers who allow the people they lead to hide in plain sight. Their results are visible, but their leaders don’t talk about their individual results with them with any kind of real cadence (or sometimes at all). People can struggle for months or years with no one requiring them to answer for their performance or coaching them, their results visible to anyone who looks at reports.This is one of the ways leaders kill accountability. They look at the numbers, but they don’t require their employees to report their results themselves. By eliminating the requirement that their people have to report, face-to-face or by phone, they unknowingly destroy accountability.Reporting is different than reports. They’re both important, but only one of them creates a culture of accountability. Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now
Every day I receieve emails and notes that people are trashing cold calling. A lot of these people don’t make sales call at all. You are always free to make your own decision, but know that your competitor’s will–and they’ll call your clients.
Nagpur: When the gram sabhas (villages bodies) in Maoist insurgency-hit Gadchiroli district of Maharashtra decided to contest the recently concluded zila parishad and panchayat samiti elections, many of their candidates were in jail or facing court cases.Those, who were not in jail or facing court cases, were facing hostility at the hands of police, and were being labeled as “Maoist sympathisers.”However, six out of 20 candidates fielded by the gram sabhas managed to win these local body elections.Tribal activist Sainu Gota and Lalasu Narote got elected to Gadchiroli Zila Parishad, while Sainu Gota’s wife Sheela Gota and three other tribal candidates made their way into panchayat samities.Poll plankThe poll plank of the gram sabhas was opposition to the proposed mining projects in the district. Many candidates fielded by the civic bodies were activists leading the anti-mining protests in the district.A statement issued by gram sabhas and gotul samities in Surjagad, Bhamaragad and other villages in Gadchiroli read, “Despite the opposition by the local people, the government is pushing mining projects in our area. Many gram sabhas have already passed resolutions against these projects and submitted it to the district administration. But the government wants to carry out mining activities in our area.”It added, “Our candidates had to face a lot of hostility and harassment in the last few weeks. Three of our candidates were in jail for over 15 days. He added that their win “against all odds” suggest that they are “the real representatives of the people.”Released on bailMr. Gota and his wife were arrested by police when they took two tribal women from Chhattisgarh to a lawyer in Nagpur, claiming that the girls were raped by policemen. However, at a hearing before the Nagpur bench of Bombay High Court, the girls denied the claim, which resulted in backlash by the police against Mr. Gota and his wife.Lalasu Narote, who won from the Maoist-affected Nelgonda area of the district (bordering Maoists’ bastion Abujhmad), said, “Mr. Gota and his wife were released on bail a day before the campaigning was about to end. They had just one day for campaigning, but the people and workers were not even ready to talk them fearing police backlash. The people were not even ready to come near their house in Jambia Gatta village. But the couple won by a margin of more than 500 votes.”He added, “This suggests that people clearly supported Sainu and his wife but could not speak out due to the pressure from the authorities. This shows the ground situation in the district; the local people can not speak their mind freely.”Mr. Sainu and his wife could not be contacted for their comments as the village they live in has poor phone network connectivity.‘Maoist sympathisers’Mr. Narote, one of the very few tribal lawyers from Gadchiroli, lives in Hemalkasa village in Bhamaragad division. He has also faced allegations of being a “Maoist sympathiser.”Mr. Narote said, “The police have raided my house twice but they found nothing objectionable. The authorities call us Maoist sympathisers, but how can Maoist sympathisers get elected by such big margins in elections where the ballot is a secret? He added, “The fact is, every dissenting voice in the district is being termed as a Maoist sympathiser. This is a misconception by the police about everyone opposed to mining in the district. It’s wrong. The local people know who and what we are and that’s why they have elected us to raise their voice in zila parishad and panchayat samities.”Mr. Narote also said activists, until now, were taking out rallies and protests, they can take up their issues in the civic bodies. “We can also raise the issues of illegal arrests and detentions of local tribals in the name of counter-insurgency [operations] in the district.” Sweet successAfter tasting success in the civic polls, the gram sabhas are planning to contest the Assembly and Lok Sabha elections, which are two-and-a-half year away.Mr. Narote said, “The gram sabhas will decide about [Assembly and Lok Sabha elections]. This victory has also shown that we are democracy-loving people.”Mr. Narote preferred to stay in his village, despite a professional degree.He told The Hindu, “People and police ask me why I am staying in the village, despite being educated. But you need educated people here, who can stay on the ground and raise the voice of local tribals because they don’t even know their basic rights.”
The retired employees of various Boards and Corporations in Himachal Pradesh, who are deprived of any pension benefits despite repeated government assurances, are now forced to work for MNREGA as daily wagers. “Some of them who are getting old being thrown out from this scheme too”, said Govind Chatranta, coordinator of the corporate sector workers. The marginalised employees, who have now planned to go on an agitation from next week, said they have been exploited by both the successive Congress and BJP governments in the State. Despite government notification of October 1999 when they were promised pension benefits like other State employees in accordance with the provision laid down in the Central Civil Services Rule , they were denied the benefit on the name of financial crunch. These employees allege that out of around 39,000 regular PSU employees, about 32,000 are being given regular pension and only a handful are being denied the benefit.
PANAJI: The Dakshinayan Abhiyan, an all India movement for freedom of expression by writers and rationalists, has decided to support the ongoing struggle of the Delhi University student community, who are fighting their right to freedom of expression.In this connection, the Abhiyan has planned to stage a demonstration in the city on Thursday.The decision to support the students movement — which gained a nation-wide support after a Kargil war martyr’s daughter Gurmehar Kaur supported the students’ right to expression — was taken at a core committee meeting of the Abhiyan held recently. The meeting was attended by former student union leaders of Goa, including Datta Damodar Naik , Dilip Borkar, Dr. Subodh Kerkar, and Mohandas Lolayekar, among others.The Dakshinayan Abhiyan has appealed to all students union activists of the past, students union representatives of different colleges and the Goa University, and to the general public who support the cause of freedom of expression, to participate in the demonstration.
Sheltered beneath a canvas sheet to escape the blistering desert sun, miles from any roads or power lines, a group of Indian children huddle around a tablet and experience the internet for the very first time.The remote wi-fi connection is powered by a van bringing the digital world to around 10,000 families living on the inhospitable salt flats of western Gujarat state, where they work eight months a year in extreme conditions.The salt desert known as the Little Rann of Kutch, is roughly 180 km (110 miles) from state capital Ahmedabad.The workers mining the land for salt live without electricity and other amenities while their children attend school in mud huts or tin sheds where they lack even the most basic learning supplies.Bringing the web to this isolated region is no small feat, with communities scattered over thousands of square kilometres.The crew from NGO Agariya Heethrakshak Manch, one of the stakeholders in the project, first erected a powerful digital tower on the outskirts of the desert capable of sending a signal up to 60 km away.Then they fixed an antenna to the top of their van and hit the road armed with laptops, tablets and printers.They visit each of the region’s 14 makeshift schools approximately once per week, teaching the students how to use technology to access the internet and learn digital skills.The students are eager to learn, crowding around to watch online videos about maths and science.“The internet and these tablets have made learning much more fun and engaging for all the children. They now have so much to learn and explore,” Pankti Jog of Agariya Heethrakshak Manch told AFP.The youngsters are not the only ones discovering the joys of the web. This mobile service has also helped their parents — migrants who make the annual journey to the salt plains for work — access government welfare schemes online, Ms. Jog said.The crew hopes to increase the frequency of school visits to once every three days once they get more vans.Currently their single van speeds between three schools a day, spending about two hours at each, Ms. Jog said.“We have connected around 800 students to internet and digital learning in this remote region”, she said.
A police officer died on Thursday after suffering a cardiac arrest during a promotion test at the Rajasthan Police Academy.Hemant Koli (38), a sub inspector who posted at Udaipur, attended a two—month course for promotion to the rank of inspector.The course was completed on Tuesday and a final test was being conducted by the board today when the incident occurred, RPA Director Rajiv Dasot told PTI.The officer participated in different activities like running, TT and yoga and collapsed during the breakfast break.He was rushed to Kanwatia Hospital in Shastri nagar where he was declared dead.“The cause of the death is cardiac arrest,” Dasot said.The officer said that his family members have been informed. .
With Class 9 students being unable to fill up their board examination forms without Internet, the Darjeeling teachers’ association on Monday met the district magistrate and sought restoration of its service, but in vain. The authorities rejected the demand saying they would make special arrangements for students to go to Siliguri to fill up their forms.The authorities have cited persisting law and order problem in the Hills, facing an indefinite shutdown seeking a separate Gorkhaland for the last 40 days. Internet services in the Darjeeling Hills had been suspended on June 18. No violenceMeanwhile, there was no report of any untoward incident from the hill town since Sunday night.GJM supporters took out rallies at the Chowkbazar area demanding Gorkhaland amidst patrolling by police and security forces. Tight vigil was in place at every entry and exit route.Except pharmacies, all other public service installations including shops, restaurants, hotels, schools and colleges have remained closed since imposition of the shutdown.With food supply severely hit due to the shutdown, GJM activists and NGOs were seen distributing food items among the people.According to officials, the State government sealed the Siliguri-based office of a Nepali language satellite television channel alleging that it was promoting unrest. The administration said the channel was promoting enmity between groups and encouraging violence and arson. The allegations were denied by the channel. “The Internet is banned for last 37 days and now this ban on the channel,” GJM supremo Bimal Gurung said.
J&K Governor N.N. Vohra, the man in the hot seat President Ram Nath Kovind has approved the imposition of Governor’s rule in Jammu and Kashmir with immediate effect, a senior government official said on Wednesday.Also Read Governor N.N Vohra sent a report to Union Home Ministry on Tuesday evening recommending Central rule in the State after Chief Minister Mehbooba Mufti submitted her resignation soon after the BJP pulled out of the alliance with the People’s Democratic Party (PDP).As Mr. Kovind is on a three-nation tour, the proposal was sent to Suriname, his current stop.“When the Governor sent the proposal on Tuesday evening, the President was already in transit from Athens to Suriname. As soon as he touched down in Paramaribo, he signed the recommendation giving his assent to Governor’s rule in J&K,” said the official.
A recent publication by researchers at the School of Environmental Studies (SOES), Jadavpur University, reveals not only rise in arsenic contamination of paddy plants from ground water in West Bengal, but also that concentration of ‘arsenic accumulation’ depends on the variety of paddy and its stage in the crop cycle. The study titled ‘Arsenic accumulation in paddy plants at different phases of pre-monsoon cultivation’, published earlier this year in the peer-reviewed scientific journal Chemosphere, highlights the processes and dependencies of arsenic trans-location in rice from contaminated irrigation water. Samples for the study were taken from the Deganga block in the State’s North 24 Parganas district, an area that’s worst affected by ground water arsenic contamination. The study found that arsenic contamination in paddy was higher than in previous studies.The study shows that arsenic uptake in the paddy plant reduces from root to grain, and that its concentration is related to the variety of the rice cultivated. The study was carried out on two commonly consumed rice varieties — Minikit and Jaya — and the latter was found to be more resistant to arsenic.“The highest concentration was observed in the initial or vegetative state in the first 28 days. It reduced during the reproductive stage (29-56 days) and again increased in the ripening stage,” Tarit Roychowdhury, Director, SOES, and corresponding author of the publication told The Hindu. Professor Roychowdhury said the uptake of arsenic is faster in young roots in a vegetative state than in older tissues with a higher concentrations of iron in root soil in the reproductive phase. The authors have also raised concerns over the disposal of the contaminated rice straw which is used as animal fodder or burnt or sometimes left in the field itself to serve as fertiliser.
Within hours of his return to Goa after undergoing check-up and treatment for pancreas related ailment in a U.S. hospital, Goa Chief Minister Manohar Parrikar on Thursday left for Lilavati hospital, Mumbai as he felt uneasy in the morning.Chief Minister was feeling uneasy, perhaps due to a jet-lag after a long flight from the U.S., a senior official in Chief Minister’s Office(CMO) here told The Hindu on Thursday.”The Chief Minister has been flown to Mumbai on Thursday afternoon. He is expected to return in a few days. He was feeling fatigue,” CMO official told The Hindu on condition of anonymity.Mr. Parrikar had returned to Goa on Thursday, after undergoing review treatment for more than a week in a hospital in New York where he had recently undergone treatment for over three months and returned to Goa in June.On August 10, Mr. Parrikar had again left for the US for review of his treatment.
Remains of seven wild boars that were killed by poachers using electric traps were seized by forest officials at Govindpur village under Antargaon panchayat of in Odisha’s Ganjam district.After receiving information that meat of wild boars was being sold at the village, a team of forest officials raided the area on Monday and arrested one poacher, while four others managed to escape. All seven were female boars. Two of them were around two years old, while the others were between five and six months old. The forest officials also seized the electric wires used to set the trap. Electric trapsUsing glass bottles as insulators, poachers prepare lethal electric trap that consists of a mesh of naked wires. It is illegally connected to overhead high-voltage power supply cables that pass through the jungles and outskirts of villages. Wild animals come in contact with this high-voltage mesh of wires and get electrocuted. As wild boars move in herds, a number of them get killed by a single trap.Berhampur Divisional Forest Officer Ashis Behera said wild boars love to eat tubers and standing crops. Poachers kill them by setting up electric traps near the fields. “The poachers find it easy to sell the meat of wild boars, which is cheaper than mutton. A lot of people like to eat the meat of wild animals as they consider to it to be tastier,” said Mr. Behera.
Six children and the driver of their school bus were killed on Saturday when the vehicle fell into a gorge in Sirmaur district of Himachal Pradesh, the police said.The accident, in which 12 children were injured, occurred at Sangrah around 8 a.m. “A private bus carrying students of the DAV School, Renuka, fell into a gorge. Seven people — six schoolchildren and the driver — were killed,” Sirmaur Superintendent of Police Rohit Malpani said.Samir, 5, Adarsh, 7, Kartik, 14, and driver Ram Swaroop, 40, died on the spot. Abhishek, his sister Sanjana and Naitik Chauhan succumbed to their injuries at the Nahan Medical College, he said. The injured were admitted to hospital.Deputy Commissioner of Sirmour Lalit Jain asked Sangrah Sub-Divisional Magistrate Rajesh Dhiman to conduct an inquiry and submit a report within 15 days.Mr. Jain also asked Mr. Dhiman to disburse an immediate relief of ₹20,000 to the families of those killed and ₹10,000 to those of the injured.
Members of the Rajput community continued their protest for the third day on Saturday demanding arrest of those involved in abduction of a bride, the police said.The protesters gathered outside the Sikar district collectorate demanding strict action against the culprits, they said. “A group has been protesting and demanding the arrest of the suspects. The search for the bride and the prime suspect is on. As a preventive measure, internet services were suspended in the area till 6 p.m. on Saturday,” Additional SP Devendra Kumar Sharma said. Five people have been detained in connection with the incident whereas prime accused Ankit Sevda is still on the run, he said. On Wednesday, bride Hansa Kanwar was abducted by a group of armed men at gunpoint when she and her husband were on the way to their home. Hansa and her elder sister Sonu got married on Tuesday to two brothers from Nagwa village. After the wedding, when they were returning in a car from Nagwa village, the accused attacked the vehicle and abducted Hansa. The incident had occurred near Rambashpura area which comes under the jurisdiction of Dhod police station.
The Mizoram police sent back eight young Rohingya women, suspected to be victims of human trafficking, to neighbouring Assam on Friday after they were arrested near the border of the two States in Kolasib district a day ago, police said. The women , aged between 18-22, were produced before a fast-track court, which fined them ₹50 each and ordered that they be pushed back to Assam, police said.The State police handed them to the Young Muslim Association of Bagha town in Assam’s Cachar district. The women have been identified as Toyabah Begum, Tasim, Noorkayash, Atariza, Swaminara Begum, Rubina, Sanwara Begum and Serkhu.
| Photo Credit: Rajeev Bhatt One of his key achievements was to push the British Legislative Council on widow remarriage, opposed by the bhadralok ruling class and religious bodies. He advocated education for all – especially women– and raising of the marriageable age of the girl child, which too was challenged by the ruling class. He also campaigned against polygamy. Modern Indian laws, pertaining to the subjects, are shaped partly on discourses first underscored in public space by Vidyasagar for which he was isolated.Tormented by bhadralokBeing severely tormented by the English-speaking bhadrolok of the 19th century, he left Kolkata in his declining years. In an interview, published in a book, Puratan Prasanga [past subjects], Vidyasagar concluded that he would never “teach English to children” in perhaps next life.“The attack on Vidyasagar indicates two things. One, that women’s emancipation lost its meaning in today’s Bengal and two that the bell has tolled for the Bengali language, which evolved with him, indicating its death,” said Shibaji Bandopadhyay, an eminent Kolkata-based scholar.Throughout the day, the issue of bust demolition dominated the social media. On ground, political parties and the civil society staged demonstrations and rallies and BJP leaders sounded apologetic, off record.But it may not affect BJP in all the nine seats that go to the polls on May 19, as the event is not commanded by its leadership. While the party can be critically examined for staging an unimaginably big rally on a not so wide lane, the police can also be questioned for not managing to keep the students and the TMC’s black flag waving supporters inside, triggering the incident.The TMC, however, argued that they “have the right to protest democratically” while the BJP said “TMC triggered the violence.”The results in three Kolkata seats would indicate who gained and who did not, once the results are out on May 23.“The question, however, is whether Bengal will forgive the perpetrators. Bengal never forgave the Naxals for similar action,” said Partha Sengupta, a former Communist Party of India activist.Mr. Sengupta organised the civil society to place Vidyasagar’s head on the pedestal after it was chopped off by ultra-left activists in 1970, albeit to underscore a completely different political thought. Burnt motorcycle near the Vidyasagar College in Kolkata on May 14, 2019. On May 14, Tuesday, a few men clad in saffron shirts broke away from a mega rally of BJP president Amit Shah and entered a nondescript building in central Kolkata. They attacked the building, smashing the bust of 19th century educationist and reformer Ishwar Chandra Bandopadhyay, who was conferred with the title Vidyasagar – the ocean of education.As the BJP denied that its cadre indulged in the vandalism, the civil society was furious and the entire social media space was flooded with responses. The reason lies in Vidyasagar’s – as he is usually referred to – contribution to the making of the modern Bengali society. He was not just a formidable intellectual but reformed a community in 19th century, much like Periyar Erode Venkatappa Ramasamy or Bhimrao Ramji Ambedkar.Bengalis mostly remember him for his pioneering work, Barna Parichay, a book to introduce Bengali to beginners. But the range of his work is vast — from developing the language, especially its modern prose form, to sustained campaigns against various social menaces.
Scientists know that humans, chimpanzees, and other primates can convey surprising amounts of information by means of a glance and tilt of the head. But what about animals with eyes on the sides of their heads, like deer and horses? What kind of social cues do they use to communicate? Now, mammal communication experts report that, at least for horses, a great deal of information is conveyed through the position of the animal’s ears as well as its eyes. To find out which facial cues equines use, the scientists placed two buckets of feed in front of a wall with a life-size photograph of a horse’s head. The head faced either left or right. They then released 24 horses, one at a time, and let them choose which bucket to dine from. If the eyes or ears of the pictured horse were covered, the freed horse randomly selected either bucket for its dinner. But if the eyes and ears in the photo were visible, the horse (such as the one in the photo above, pictured with study author Jennifer Wathan) used these cues to guide its choice, and most often picked the bucket that the pictured horse was facing, as in this video. The study, reported today in Current Biology, serves as a reminder that creatures with faces shaped differently from those of humans and other primates can nevertheless exchange social signals, the scientists say. None of this is likely to surprise people who work with horses or dogs, they note, but then it sometimes takes a while for science to catch up.
Number of measles infections each year from 2001 through 2014. Part of the reason for the resurgence is a rise in the number of parents who refuse to vaccinate their children against the virus. Despite an overwhelming amount of scientific and medical evidence demonstrating both the safety and efficacy of the measles vaccine, some parents refuse to vaccinate their children for reasons of personal belief. The problem is compounded because many like-minded parents are geographically clustered. For the entire state of California, the vaccine refusal rate is only 2.6%, indicating that most citizens are cognizant of the benefits of immunization. However, a recent study of pediatric health records revealed that in some areas the vaccine refusal rate is as high as 13.5%. Other factors such as a lack of time, education, or money can cause parents to inadvertently fall behind on their children’s immunizations.Disneyland provided an ideal starting point for an epidemic. In such a crowded atmosphere, a single infected individual might come in contact with hundreds or thousands of people in a day. Even if 90% of people are immunized, the virus’s high infectivity will allow it to spread through the population by jumping between susceptible individuals.How can I protect my children from getting measles?Get them vaccinated. CDC The United States is now experiencing what promises to be one of the worst outbreaks of measles since the virus was declared eliminated from the country in 2000. It began in early January at Disneyland Resort in Anaheim, California, and has since spread to 14 states and infected 84 people, according to the U.S. Centers for Disease Control and Prevention (CDC). Measles, caused by a paramyxovirus from the genus Morbillivirus, is one of the most contagious diseases in the world, infecting more than 90% of susceptible hosts that come in contact with an afflicted individual. In the absence of widespread vaccination, the average person with measles will infect an average of 12 to 18 other people; in contrast, Ebola is typically transmitted to 1.5 to 2.5 people. Children, in particular, are more likely to experience complications as a result of a measles infection. Although the overall mortality rate for children who get measles is only between 0.1% and 0.2%, as many as one out of every 20 children will also develop pneumonia. The disease symptoms can be managed with common anti-inflammatory drugs, hydration, and rest, but like many other viral illnesses, there is no cure and antibiotics will have no effect. Death rates are much higher in developing countries.What does measles do to the immune system?Measles virus is spread from person to person through the air in coughed-out aerosolized droplets that are inhaled. The virus typically first comes in contact with host lung tissue, where it infects immune cells called macrophages and dendritic cells, which serve as an early defense and warning system. From there, the infected cells migrate to the lymph nodes where they transfer the virus to B and T cells. A surface protein on these white blood cells, known as CD150, serves as the virus’s point of entry during this critical step. The infected B and T cells then migrate throughout the body releasing virus particles into the blood. The spleen, lymph nodes, liver, thymus, skin, and lungs are eventual destinations for the virus. In rare instances (about one in 1000 cases), the virus can cross the blood-brain barrier and cause dangerous swelling of the brain; infection of lung cells causes a hacking cough that keeps the virus circulating in the population.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Why does measles cause a rash?One of the classic presentations of a measles infection is a rash characterized by flat red blotches that starts on the face and moves down the body all the way to the feet over a few days. The rash is a symptom of inflammation occurring in the skin. As the virus travels in the blood, it infects capillaries in the skin. Immune cells detect the infection and respond by releasing chemicals such as nitric oxide and histamines, which destroy the viral invaders and call other immune cells into action. These same chemicals, however, cause swelling and damage to host cells, resulting in the often itchy skin rash, which usually occurs concurrently with a fever that can reach as high as 40°C. Why is measles back?Measles has actually been back. Last year was one of the worst years in recent history for the United States: CDC reported 644 cases from 23 separate outbreaks during 2014; between 2001 and 2013, no single year saw more than 250 cases. (Because measles was declared “eliminated” in the United States in 2000, outbreaks have been triggered by virus “imported” from other countries, which then finds an unvaccinated person.) With 84 people infected already in 2015, things are not off to the best start.