Making the Most of Your Startup’s Beta Testing Process

first_imgRelated Posts Tags:#How To#start A Web Developer’s New Best Friend is the AI Wai… It’s a familiar story: a startup launches their beta. The tech blogosphere writes up the news: “Sign up now!” Droves of people rush to do so (well, hopefully). There’s a spike in traffic and solid number of names and email addresses of interested people. But then what?Do you have the right people in your beta? Are you going to get the right feedback?These sorts of questions are particularly important if your target users are from a specific group – a specific age, perhaps, or job-title. Such is the case with the new educational app ShowMe, which just posted on its blog detailing its strategies for running its beta.ShowMe is an iPad app that lets educators record their lessons for students – think Khan Academy, but for any teacher.The Viral Launch PageOf course, getting any users – whether they’re specifically teachers or not – to find out and sign up can be a challenge. And like many other startups, Easel implemented the viral sign-up page – something popularized by LaunchRock. In other words, when people sign up for the beta, they’re encouraged to share the information via Twitter and Facebook, helping spread awareness of the app and the beta.Finding the Right UsersSo clearly, Easel Learning, the makers of ShowMe, wanted to make sure the early testers were educators and students – in other words, the app’s actual users. So Easel Learning added a text box into the beta signup form, asking for interested people to tell a little bit about themselves. According to founder San Kim, “We were able to find out a lot about each of our users that way, and find some amazing educators who were super enthusiastic.”Having more background information on users also made the follow-up and feedback process easier. Kim describes that process as “old school” – the startup conducted phone-based interviews with beta testers. But by having more information about users “just made things run a lot smoother.” That decision to have conversations, rather than send surveys is an interesting one. it’s a lot more work, Kim admits, but he contends it’s a lot more effective. As the startup is interested in building an app that its users will be able to easily use – something particularly important when building an ed-tech tool – being able to listen to users this was important.Planning the TimingAs Easel Learning notes in its blog post, it carefully planned the whole beta process to coincide with what it knew would be significant press coverage. The company knew it would be getting some attention based on Princeton Review’s licensing of its technology. So it wanted to make sure everything was in place to take full advantage of the spotlight.And it has. The startup has had over a thousand signups for its beta – and most of them are, indeed, educators. The company is planning on launching in mid-to-late May, and if you’re interested, you can still join the beta. Invitations are going out in waves, but as Kim insists, “we’re looking for as much feedback as possible from educators. Do sign up for the beta, but also email us at info@showmeapp.com with any thoughts you might have – positive or negative.” 8 Best WordPress Hosting Solutions on the Marketcenter_img Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting audrey watterslast_img read more

John Wall on Wizards’ playoff downfall: ‘Our bench got outplayed’

first_img“I think Kelly Oubre could’ve played a little bit more, but coach makes the decision, and we stick behind him 100 percent,” he added.Wall was instrumental throughout the Wizards’ playoff push, but appeared to have ran out of steam in the deciding game after missing his last 11 shots from the field.Oubre, on the other hand, was suspended for one-game of the series for his altercation with Kelly Olynyk, but managed to produce 6.5 points per game on 51.6 percent shooting.Earlier, Wall’s backcourt mate Bradley Beal made headlines after proclaiming that “Cleveland didn’t want to see us.” Khristian Ibarrola/JBRELATED STORY:ADVERTISEMENT The Wizards were one win away from challenging the Cavs, but lost a pivotal game 7 against the Celtics.Over the weekend, the Wizards’ best player, John Wall, shared why he believes his team failed to set up a date with the perennial Eastern conference powerhouse.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSMalditas save PH from shutoutSPORTSPrivate companies step in to help SEA Games hosting“We need to help our bench,” the four-time NBA All-Star told CSN’s Chase Hughes. “Just to be honest, that was our downfall in each series that we had in the [Eastern Conference] semifinals, our bench got out played.”He also wished that the team’s young role player, Kelly Oubre, could have gotten more playing time, but refused to throw his coach Scott Brooks under the bus. LATEST STORIES Cavs arrange 3rd Finals showdown with Warriors, eliminate CelticsSports Related Videospowered by AdSparcRead Next Palace: Duterte to hear out security execs on alleged China control of NGCP Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games Lacson: SEA Games fund put in foundation like ‘Napoles case’ BSP survey: PH banks see bright horizon amid dark global recession clouds Panelo suggests discounted SEA Games tickets for students PLAY LIST 01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blastcenter_img Don’t miss out on the latest news and information. MOST READ BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Washington Wizards guard John Wall (AP/Alex Brandon)The reigning NBA champions Cleveland Cavaliers are set for a finals rematch against the Golden State Warriors, after dispatching the Boston Celtics in five games of the Eastern Conference Finals.Still, both fans and pundits alike are still left wondering if the Washington Wizards would have posted a better challenge to the LeBron James-led squad.ADVERTISEMENT Every 18 seconds someone is diagnosed with HIV Koy Banal makes coaching return as Seafarers face Batangas Pagasa: Storm intensifies as it nears PAR View commentslast_img read more