Why Melanie Jolys Creative Canada is good news for Canadian screenwriters and

first_imgREAD MORE LEAVE A REPLY Cancel replyLog in to leave a comment WHEN HERITAGE MINISTER Mélanie Joly delivered her Creative Canada vision statement last Thursday in Ottawa I was extremely pleased on behalf of Canadian screenwriters — at last, a vision for Canada that puts creators at the centre.While “creator” can mean many things, when it comes to screen-based entertainment, it means the showrunners and screenwriters that the Writers Guild of Canada represents. However, I wasn’t only pleased for WGC members because I also felt genuine hope — for the first time in a long time (remember the long, Canadian-arts-and-culture-dry years of the Harper government?) — for Canada. The direction of Creative Canada clearly is designed to give Canadian audio-visual entertainment (a form of entertainment that’s arguably the most popular cultural force of our day) a far better chance of being seen around the world than it has had in a very long time.Of course, the news that Netflix is putting in $500 million over five years into Canadian programming and opening a Canadian production office has been the focus of most of the media coverage and of the attention of industry colleagues. There’s more to the announcement than that, but let’s start with a closer look at that $500 million. That’s one hundred million dollars a year. That’s roughly the average spending by each of Bell Media and Corus Entertainment, respectively, on programmes of national interest (PNI), things like drama, comedy, documentary and some children’s programming, per year, over the past few years. That’s right, Netflix is kicking in as much money per year as each of these two Canadian broadcasters, who have benefited from corporate protections and received subsidies, and yet not produced a significant volume of original Canadian programming. Advertisement Facebook Login/Register With: Advertisement Twitter Advertisementlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *