“Founder member syndrome”

 19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 1 August 2000 | News Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Guardian Society today covers what is said to be an example of “founder member syndrome,” the often painful experience charities undergo as they move from the founder’s dream and control to a larger, different and usually professionally-managed organisation. The Sue Ryder Foundation is the charity in the spotlight in At the Crossroads by John James at The Guardian. “Founder member syndrome” About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. read more

How to find business information

How to find business information  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 23 November 2000 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Advertisement Three books for corporate fundraisers and researchers have just been added to the research section of the UK Fundraising Bookshop. Key British Enterprises, How to Find Information – Business, and International Business Information : How to Find It, How to Use It can now be purchased online. read more

118 499 directory enquiries service raises nearly £24,000

first_img Tagged with: Consulting & Agencies Digital Research / statistics About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. 118 499 directory enquiries service raises nearly £24,000 AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 1 March 2004 | Newscenter_img  25 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 118 499, the Share Charity Number that makes a donation to charity for each directory enquiries telephone call received, has so far raised £23,954.49 for its two partner charities.The Share Charity Number makes a 5p donation for each call handled, sharing it equally between Barnardo’s and the British Red Cross.The directory enquiries service has today claimed that BT’s price increase for its 118 500 directory service line is “a massive price increase despite the window dressing.” Managing Director Steve Warner said that, with the BT service, “an average 40 second call (without call connect) increases from 45p to 50p (an 11% increase)”. He added that “the percentage of price increase rises sharply with shorter duration calls.” Advertisement Warner uses the opportunity of the BT price rise to point out that Share Charity Number’s prices “have remained consistent.”last_img read more

Number of UK millionaires ‘to triple’ by 2010

first_img Howard Lake | 1 March 2004 | News Number of UK millionaires ‘to triple’ by 2010 The Centre for Economics and Business Research predicts that by 2010 there will be 760,000 people in the UK with assets over £1 million, compared to 230,000 in 2001.This jump in the number of wealthy people is of course down to the rise in house prices. So, the wealth is asset and not cash-based, so in practice it is not the kind that fundraisers will be able to get their hands on easily. Nevertheless, this kind of wealth does get released, either through transfers within the family to the next generation, or through property sales. So prospect research, legacy and tax-effectivive giving campaigns, and diligent donor communications are all important activities that might help some charities secure some of this wealth. Advertisement  37 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The long term outlook for such enhanced personal wealth is also rosy, according to research. By 2020 there will be 1.9 millionaires in Britain. Of course, a million pounds in 16 years’ time won’t be worth what it is now, but it is reasonable to assume that an increasing number of charities are going to have to get used to communicating effectively with millionaires.center_img Tagged with: Giving/Philanthropy Prospect research Research / statistics AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Effective analytics could boost web potential for fundraising, argues Jason Potts

first_img Howard Lake | 16 November 2006 | News Effective analytics could boost web potential for fundraising, argues Jason Potts “For instance, what style of home page would attract more engagement? What are the most effective ways for people to navigate your site? All these factors affect whether someone will actually give to you online; it’s not just where you have the donate button.”He says that he knows of one charity which achieves only 150 direct debit donations for every 3,000 visits to its direct debit page. “So rather than thinking about more banner adverts and other drivers, charities in this position should be trying to improve their conversion rates, which is where web analytics as a measurement device comes in.”F,ollowing Jason’s presentation a panel of digital marketing experts in IT, analysis, marketing and fundraising will discuss the latest techniques and thinking. These include:– Bertie Bosredon, Head of New Media at Breast Cancer Care– Matt Trimmer, Principal Consultant and MD of ivantage Ltd who has worked on leading Internet ventures with Google, Argos, Sony, IBM and many more.– Lisa Williamott, Marketing Data Analyst, Friends of the Earth– Stuart McCoy, Database Marketing Analyst, Help the AgedRoger Lawson, Director of Strategy & Planning at Cascaid, said: “We have designed this meeting to offer practical and valuable learnings for anyone in non-profit marketing who is concerned about getting the most from their digital marketing investment. It’s an opportunity not to be missed to access some of the best knowledge in this field in a relaxed and informal setting where fundraisers of all levels can gain.”“Effective web analytics” takes place on 28 November 2006 from 17.00 – 19.30 at Cancer Research UK’s offices at 44 Lincoln’s Inn Fields, London.Tickets cost £10 for Institute of Fundraising members, £15 non-members, payable in advance. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Charity web marketing expert Jason Potts of THINK Consulting Solutions believes that charities could achieve much more online through effective use of analytical measures. He will be sharing his thoughts at “Effective web analytics”, an evening event from the Analysis in Fundraising Special Interest Group of the Institute of Fundraising on 28 November.Potts will present what he believes are the “the ‘must have”analytical measures for a charity’s web site.He explains: “This presentation will be the first time that the subject of how the whole website relates to revenue generation has been tackled; not just fundraising but how the whole site can maximise potential income. Advertisementcenter_img Tagged with: Digital  12 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

CharitySoftware’s demos convert 83% to clients

first_imgCharitySoftware’s demos convert 83% to clients CharitySoftware Limited says that during 2006 83% of organisations which received a demonstration of its database solution, Donor Strategy, chose to sign up with the company.By the end of 2006, 62 charities and education organisations had signed up for Donor Strategy, bringing the company’s client list to over 150. New clients in 2006 include the Royal Society; Children’s Heart Federation; Groundwork Hertfordshire; St John’s School, Leatherhead; Portsmouth Cathedral; University of Bedfordshire; Rockinghorse Appeal, and The Rainforest Foundation. Advertisement  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Technologycenter_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 22 January 2007 | News Sales Manager, David Jones, who joined the team in February, achieved a 81% sales success rate. He said: “The software really does sell itself. It excels in functionality, our pricing is transparent and our after-care is outstanding. I have worked directly in the sector, so it’s very rewarding to offer a solution I know will make a positive, long-term impact on so many clients.”Managing Director, Jonathan Air, said: “we have continued to listen to our clients, increased our expert team, hit our strategic targets and penetrated key areas of the sector.”last_img read more

Recruiting and Supporting Black and Minority Ethnic Trustees (Guide to Board Development)

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 27 October 2007 | News Recruiting and Supporting Black and Minority Ethnic Trustees (Guide to Board Development)  19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

Third Sector Driving Donations through Social Media – Nov 2011 – 300×250

first_imgThird Sector Driving Donations through Social Media – Nov 2011 – 300×250 AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  13 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 25 October 2011 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Fundraising Media DNA: building trust in charities

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  70 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 By combining the most trusted media – direct mail, email and DRTV – with another channel such as telephone or street-fundraising (which are good at generating action), charities might maximise success through employing complementary channels. And a multi-channel approach can achieve a natural uplift by increasing exposure to the brand and the message.If fundraisers communicate using a donor’s preferred medium, this helps to build trust. To do this it is necessary to obtain explicit channel choice when collecting consent-to-contact, as recommended in the latest Information Commissioners Office ICO guidelines.David Cole, MD, fast.MAP, commented on the issue of trusted channels. He said:“Fundraising campaigns work most effectively when a mix of media is used to enhance and underline the message, by extending the most appealing concept to the right audiences at the right time.“Because people trust the messages carried via DRTV (Trustworthy Index: 132), direct mail (Index: 151) and email (Index: 111), savvy fundraising teams can use this goodwill to boost the credibility of co-ordinated promotions carrying the same message. By simultaneously using other channels to extend the campaign’s reach to include crucial target niches they can reinforce the message, boost brand reputation and uplift overall credibility.“Also the tangible, personal qualities offered by print, when used in leave-behinds by door-to-door and street fundraisers or follow-up mailings/ emails after telephone appeals can compensate for those media’s lack of retainability.”Justin Wylie, Head of Strategy, Performance and Insight, Action Aid, welcomed the detail on channel trust revealed by the survey. He said:“These days charities need to maintain and rely upon a wide range of marketing channels and approaches. Across that portfolio, each channel has its own dynamics, personality, strengths and weaknesses, and that’s why ensuring a balanced portfolio is so critical for developing and establishing a sustainable and scalable fundraising strategy. There’s a rich body of data that can help us project out the returns we can expect from each channel. However, this new lens of looking at ‘trust by channel’ can only be a useful addition to that existing body of channel knowledge. It might firm up some of the assumptions we already had or help give us a broader understanding that we can act upon. The more insight, the better!”Other findings* All age groups trust both direct mail and DRTV – 18-34s, 35-54s, 55+* Both direct mail and email generate equal levels of trust among both lower-value and higher-value donors* Email is particularly trusted among 18-34s (Trust Index: 18-34, 118) – fundraisers were unaware a younger audience engaged with charities in this way (Engagement Index: 18-34, estimated by fundraisers: 84 vs. Actual 121)* Those who give large donations have more trust in DRTV than those who donate less (Trust Index: High Donor 127 vs Low Donor 118)* There is an inherent gravitas in DRTV (Authoritative Index: 137), indicating the medium can work well for charities of all sizes wishing to enhance supporter trust* All of these factors, when combined with a focussed, appealing proposition, executed in a compelling way, can help charities generate vital funds for their cause * The second analysis in our series on the Fundraising Media DNA report will be published next month. [youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=tSf3sCE8RcI[/youtube] Howard Lake | 3 July 2015 | News Detail on the fundraising channelsFor more on the merits of these fundraising channels, download the summary infographics via the links below:* The Fundraising Media DNA of Direct Mail* The Fundraising Media DNA of DRTV* The Fundraising Media DNA of Email* Download the full Fundraising Media DNA reportcenter_img Implications for charitiesSupplementary material (which is often regarded by the recipient as accountable proof) can be integrated into campaigns. For example, street, door-to-door or phone campaigns can integrate leave-behind material or a follow-up message, to enhance credibility and trust.A channel buddy-system. Some channels, such as telephone and door-to-door, are more likely to motivate action, but not score so well on trust. “A crucial part for charities in building trust to supporters and potential donors is for causes to ensure they are communicating with them in their preferred channels. We can see this particularly with direct mail (Preferred Channel Index: 149) and email (Preferred Channel Index: 196).“People are naturally more open to messages and requests in an environment they are comfortable with and enjoy engaging in. With the right approach, the right ask, at the right time, fundraisers can maximise the chances of raising funds for their important cause. It is also imperative for charities to ensure they build a database to communicate with people in a correct way for these preferences.”Barney Hosey, MD, Brightsource, commented on the role of email:“Email was in the top three most trusted channels across the majority of demographic profiles. Email has become an established communication channel for a very wide demographic; therefore it makes sense that charities increasingly incorporate email as part of the marketing mix to help build engagement and trust.“It is important charities harness the supporting role that email can play in the mix. Using email to confirm or acknowledge an action is a great way of providing some kind of ‘proof’ for the donor that they are being kept up to date – crucial in building familiarity and trust. Trust and engagement can also be built by using email to amplify the impact of other channels – particularly direct mail, which is highlighted as the most trusted channel.”Nairn Johnstone, Head of Data, Insight and Development, The Royal British Legion, explained why email was important to the charity, saying:“Email is a channel that is easy to deliver a simplistic one size fits all with minor tweaks for personalisation. There is often little appetite to create different messaging beyond offering different products. This research has driven home the opportunity to target different supporter groups with radically different messaging.“Groups who grew up with, or were late adopters of email have much more trust in the medium. Those who were early adopters to what was then a new channel went through the pain of the scams and spam is understandably less trusting. There is an opportunity to tweak our messaging to build trust in this audience and thus engagement in the charity and cause.“Building and maintaining trust, now more than ever, is critical to any fundraising strategy. The ability to map the personality of channels will enable more effective supporter journey creation that goes beyond simply measuring ROI. Using a channel like email to pre-empt communication through a less trustworthy, but more personal, channel like Telephone should help charities engage in a more meaningful dialogue about their work.“ Are channels universally trustworthy to all profiles?Direct mail, DRTV and email are also regarded as the more trustworthy channels by a variety of donors.Some channels are seen as consistently trustworthy across all profiles. The favourites in order of trustworthiness are direct mail, DRTV and email. Direct mail achieved the highest trust index score of all channels and profiles among males (Trust Index 165).Some channels are trusted more by some demographic groups than others. The SMS index among females is 105, while social media achieved an index of 101 among 18-34 year olds.Graham Cooper, MD, ONEPOST, commented:“As fundraisers and marketers, we know that direct mail is very appealing for charities looking to raise vital funds. We also know it is popular with older donors. However, we also have to acknowledge that 18-34s engage with it (Engagement Index: 18-34, 118) and that among 35-54s, it is also considered trustworthy too (Trustworthy Index: 35-54, 153).“We should not underestimate the power of the printed word and the inherent qualities it has. That it is also relevant to people’s likes and dislikes (Relevant Index: 132), combined with the ability to target and personalise, means it is very efficient and powerful.”Trust by profile and channel Last month we shared the initial findings of Fundraising Media DNA, a new tracker survey undertaken by the Institute of Fundraising with charity research specialist fast.MAP. This month, in the first of a new series, we look in more detail about some of the first survey’s results.What can fundraisers do to increase donor/ supporter/ prospect trust?Fundraising Media DNA looks at eight key communication channels used for fundraising, providing insight about the relative strengths and advantages of each channel. This is broken down into three key areas:• Profile – The people engaging with each channel• Personality – What are the attributes associated with each channel• Action – How people are likely to respond or act further as a result of the communicationThe views of almost 2,500 consumers and over 130 fundraisers have been taken into consideration in the production of the report.For each form of fundraising, fast.MAP took the responses of donors and fundraisers to build an index to give the results of the surveys. The average score will always be ‘100’, which provides the benchmark to compare the other scores. So, for example, a score of 250 on ‘Share’ means that it is performing at 2.5 times above the average score across that particular group.Strongest channels for trustDirect mail is the most trusted fundraising channelThe three channels most likely to engender trust are direct mail (Overall Trust Index 151), DRTV (Overall Trust Index 132) and email (Overall Trust Index 111).Scott Logie, MD, REaD Group Insight, commented: Advertisement What attributes are common within channels that are seen as being more trustworthy?Both direct mail and email score particularly well for retainability, which suggests accountability is an important trust-building factor. People like to retain information for later reference. Direct mail achieves a high retainability score (overall index -155) as does email (overall index – 162).Preference is personal, so some donors do not favour the channels which score best overall. DRTV is used as a direct response medium, but its mass-broadcast heritage means it is unlikely the messages it carries are perceived as a discrete individual communications in the same way as those using other direct marketing channels. However, it has authority (Authoritative Index: 137) which boosts results.What makes a channel trusted? Fundraising Media DNA: building trust in charitieslast_img read more

First heritage fundraising courses to be run on Orkney in September

first_imgOrkney standing stones – Antonin Vinter on Shutterstock.com Tagged with: heritage Scotland Training AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis First heritage fundraising courses to be run on Orkney in September Heritage organisations in Orkney are set to benefit from a two-day programme on Orkney, the first time that the training has extended beyond the mainland.Resourcing Scotland’s Heritage (RSH) has been delivering a programme of accessible training courses and networking opportunities throughout Scotland since 2014. Funded by the Heritage Lottery Fund’s Catalyst scheme, it is a partnership led by Arts & Business Scotland with Archaeology Scotland, Built Environment Forum Scotland, greenspace Scotland and Museums Galleries Scotland.The two-day programme on Orkney, which takes place in September, is designed to promoting financial sustainability in the heritage sector there. Indeed, Orkney is home to a UNESCO world heritage site.On Orkney, RSH will deliver its Make it Happen and In Focus training courses which will concentrate on identifying funding sources for heritage organisations and projects as well as legacy fundraising and applying to charitable trusts and foundations.The partnership was awarded a grant of £452,200 from the Heritage Lottery Fund to produce the capacity building programme which has now completed its first year.Chief Executive of Arts & Business Scotland, David Watt added:“Resourcing Scotland’s Heritage is the result of organisations from across the heritage sector coming together for the first time to deliver a coordinated programme of support and capacity building. We’re thrilled to be extending the reach of the programme for year two to less accessible locations such as Orkney.”  35 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 20 July 2015 | News Advertisementlast_img read more